About Me

Korea, Malaysia, and now Hong Kong. From 10 different subjects in O Levels, to 4 pre-business in A Levels, to a Bachelor's in Economics & Finance and a Minor in Politics, to a career in digital marketing. I clearly needed time to settle on something and now I really have.

I believe in creating a user-centered digital experience. This means that anyone at any point of contact must be served the content that answers their questions, the ad that is most relevant to them, the platform that is usable and enjoyable... It's the UX approach to marketing.

I write on a blog called 'MoinNet' that I co-founded with a former colleague. It's a collection of content in both English and Korean on topics that interest us but there's a lack of searchable and informative content. For me, that's led to a focus on translating Korean songs into English and writing profiles of artists that are not covered as much in English.